SEO = website content + link + keywords + other information1. Website layout and procedures
After years of understanding and mastering, I found that search engines like the web page structure Div+Css layout, the program generates a fully static .html, error-free code and a clearly navigated site. Make sure your keywords are accurate and visible in mainstream browsers. Search engines don't like too much Flash and iframes, so keep the site clean and tidy; this will help the search engine "spiders" find our website faster and more accurately.2. Search engine registration
Actively submit to the search engine entrance, that is, search engine registration, this is very important, we can help! 3. Site SEO
1) Enrich website content
On the Internet, if the content of a website is empty, after a search engine "robot" such as Baidu and Google visits your website once, it will not visit your website again, and there will be very little webpage data included. If you want to optimize the website, The content of the website must be enriched with precise keywords; the content referred to here: including company profile, product display, news center, service items, contact information, etc.
2) Company profile
Concisely and clearly, describe the company's growth and development process, service items, brand positioning, development trends, etc., and attach the main keywords!
3) Product release
Product release: Be sure to write the product name and description clearly, and add some precise keywords in the description (the recommended keywords are preferably about 5), and the keywords should be bold and eye-catching.
4) Press release
News release: Generally divided into industry news and company news (also called internal news); however, the requirements for news are generally controlled to be at least 300 words per news, and not too short; news that is too short cannot get higher Ranking; and the news is best to add some precise keywords (related to the company's products) within the chain. News is best to be original, that is, written by yourself and related to your company.
5) Regular updates
The content of the website should be updated frequently. The more frequent the update, the greater the chance of being searched; the higher the exposure rate of the website; the higher the ranking in major search engines; generally, it is necessary to insist on a regular and quantitative increase every day material;
6) Avoid the same website content
The content of the website is best to be original, especially the company profile, company news, product descriptions, etc., which need to be organized in their own language, easy to understand, and better spoken.4. off-site SEO
Off-site SEO is mainly backlinks, and external links play an important role for a site to be included in the search engine results page.
1) Member registration and information release
Find some B2B platforms (such as: www.hc360.com) to register for free members, improve member information, and publish related content; find some classified information platforms (such as: www.edeng.cn) to register website content and information for free ; Go to forums and Baidu Post Bars to post; this can increase the exposure rate.
2) High-quality content
The best way to generate high-quality external links is to write soft articles (original). The content of your website makes readers desire to read and can bring some useful information to new and old customers. This can increase the flow.5. A comprehensive understanding of the development trend of search engines (maintenance by professional talents SEMer is required)
The trend of search engine development, often reading articles helps to understand the latest developments in the SEO world.
Note: At present, many people claim that they can rank your website in Baidu and Google under the banner of SEO, but the practice is a means of cheating, so that your website can indeed rise to a very high level in a short period of time. The front position. But search engines can recognize these methods and be punished. The most serious of the websites being punished is that your website has completely disappeared from the major search engines, or even no longer accepted. Yijin.com's long-term practice and observation of SEO has concluded that the ranking rules and algorithms of search engines are constantly changing, and these rules and algorithms are commercial secrets, so it is impossible to achieve or guarantee a certain number of rankings. Effectual. So I hope everyone can distinguish carefully, and don't make your website never see the light for the sake of temporary gain.